In these modern days many businesses are adapting SMS advertising to boost up their sales. In this generation many people are having mobile phones. Advertising through mobile phones includes verbal communication, SMS advertising, mobile internet advertising, blue tooth advertising, and MMS advertising. SMS advertising is the most successful advertising tool, when compared to the other tools like blue tooth and mobile internet advertising. While coming to verbal communication and SMS advertising, SMS advertising is better than the verbal communication.

SMS is the much preferred way of communication. SMS advertising is more discreet method than a telephonic conversation. In a telephonic conservation your customer may feel disturbed and annoyed, whereas in a SMS advertising, there is no way of getting angry and disturbed. So it is a great tool to make them aware of your existing products and newly launched products. Compared to other methods of advertising, like emails or telephonic conversation, it requires less time from the consumer and business. Therefore if you are using SMS advertising instead of email and phone call you need not to spend a lot of time in making the customer understand that what you want to say, which is sometimes disturbing to them. It is even better than the instant messaging and email, because you need not to stay much time in front of the computer.

Many ways SMS advertising is better than a telephonic conservation, because

1. SMS is cheaper than the call cost
2. SMS advertising do not disturb your customer at any time
3. There is more chance for the customer to understand through SMS than through telephonic conservation, as sometimes you can not explain it in much better way
4. There is maximum chance to reach the customer, while you are trying to reach him. But if the customer switches OFF their mobile, there is no chance to reach at that time. But, if you send SMS it gets store in SMSC ( short message service center) server, and after the customer switches ON his mobile, it gets automatically delivered.

What is Billboard Advertising?
It is a large advertising method for promoting different areas of products, people and companies. It includes outdoor advertising structure called a billboard placed in high traffic areas. Businesses and their products can thus be promoted to both pedestrians and vehicular traffic. Many types of billboards like mechanical billboards, digital billboards, and mobile billboards are used throughout the world.

Three separate advertisements can be showed in rotation by using a mechanical system in mechanical billboards. Some businesses use digital billboard which is the advanced form of billboard advertisement. It uses LED and other techniques are for promoting messages. Special computer programs and software are used in digital billboard advertisement. In order to reach people across the long lanes and homes, mobile billboards are used. Ad vans and trucks showing advertisements move in local areas attracting lot of customers. These trucks can use printed billboards or electronically produced digital images.

What is Online Advertising?
Online advertising is increasing its popularity these days. Advertising done through Internet is termed as online advertising. Social networking advertising, online classified advertising, advertising networks, and search engine results are some of the modes of online advertising.

Images and banner advertisements can be kept on web pages. You can use social networking sites like Twitter, Facebook, LinkedIn, for promoting business products and services. Online classified advertising includes websites that provides ad platforms for niche markets of sellers and buyers.

What to Choose? Billboard or Online Advertising
Choosing an appropriate mode of advertising is very much necessary for businesses. You need to ensure that you receive the highest exposure possible for your business. Most often, online advertising is chosen by different business organizations for promoting their products to a wide range of audience. It can target customers from wide geographic regions. Billboard advertisement includes lot of costs for creating billboards whether it may be digital boards or mechanical ones. But, online advertising is cost-effective and hence can be affordable by small business owners. Also, it takes very less time to create online ads when compared to billboards.

Online ads are more effective as the customers can act immediately to the advertisement. Feedback on online advertisements can be analyzed by specific software programs. So you can know how many people are looking at your ads daily. A direct response can be possible through online advertising. This is also beneficial to both sellers and consumers.

You can select an online means for advertising as there are no time limitations for it. Your online ad can be viewed throughout the day.

Based on the priority of advertisement and the amount you can afford, choose online or billboard advertisements. However, it should be made sure that it helps in increasing your customers and clients.

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There are two main factors that influence your website in search engine rankings. They are on-page factors and off-page factors. The on-page factor influences directly on your website and are hosted on server such as, content, Meta tags and header tags. While the off-page factors encompasses things that affects outside the website and influences your rankings such as, link popularity.

Things you can do to improve search engines rankings
Good content, Page titles and Meta tags are the three major factors to increase your website ranking on search engine results pages. Beside these 3 things there are few other things that can improve your rankings. They are:

• Use Target Keywords in the Content: Find the keywords that users frequently type in the search engines to find their sites. Get these target keywords in the content of your pages, in titles, in tag descriptions and at all the places where they make sense in real sentences.
• Get High Value Links: The efficient way to determine High Value Links is to install Google Toolbar and use the Google’s Page Rank to determine link value. This is because if there is more High Value Links it can lead to better search engine popularity. It is better to have few high quality linking than the than many irrelevant links.
• Relevant Value Added Content: Append the appropriate value added content for your website. This includes articles, blogs, news, and relevant tools to your business or industry. If your site has 100 pages of good quality content then there is a possibility of ranking top, than the site that has only 10 pages.
• Create A Site Map: The major search engines like, Google, Yahoo have their standards for website rankings. It enables your visitors and search engines to navigate your website.
• Use More Text Than Images: To display all the essential names, content, or links use more text than images. Search Engines do not recognize text contained in images or flash content. If there is a need to use images, then always use the Alt tag to describe the link.
• Revisit Keywords On Regular Basis: There are several ways to search for the similar text and the search patterns vary frequently. You have to use the keywords according to those changes.
• Submit Site To Directories: These directories include Yahoo and DMOZ. DMOZ is the Open Directory Project and is used to power thousands of sites and directories. If your site is included in this directory it gets you links to 1000′s of other sites.

This information suggests the ways to improve the rankings of your websites at search engine results page. Besides these, you may also require some other suggestions, depending on your need.

Source: Marvist.com

Google assigns a numeric weighting from 0-10 for each webpage on a logarithmic scale (like Richter scale), meaning that the gaps between the integers increase logarithmically the closer you get to 10. So, for example, the gap between the 2 and 3 is quite small, whereas the gap between 7 and 8 is huge in comparison. As such, boosting your PageRank from a 2 to 3 would be quite easy, and going from a 7 to 8 would be quite hard.

Does pagerank only matters for getting a high ranking?
No. pagerank is not the only thing that matters, things like keyword density, and the anchor text used to link to the site will also have varying degrees of effect on Google.

But somehow pagerank matters because it is one of the factors that determine a page’s ranking in the search results. It isn’t the only factor that Google uses to rank pages, but it is an important one.

At one point, PageRank (PR) was a major factor in rankings. Today it is one of hundreds of factors in the algorithm that determines a page’s rankings.
Google updates its algorithm regularly to keep its results relevant. So, the formula used to determine pagerank and Google rankings is not constant.

Alexa Traffic Rank:
This is a ranking system set by alexa.com (a subsidiary of amazon.com). Alexa traffic rank gives rough indication of the traffic your website is getting. The traffic rank provides historical traffic data. The traffic rank number gives the three months aggregated data from millions of Alexa Toolbar users. And it is a combined measure of page views and users.

The lower your rating on Alexa the better. If you have a ranking under 100,000 then your website should be getting good traffic. 3,000,000 to 4,000,000 ratings are for new sites mostly, or sites with no traffic basically. While a rating of 1 will be for the website with the most traffic.

Alexa’s objective is to show the actual traffic of a particular website, the number that it shows serves as only a random sample of the actual traffic of that website. This is because only a small percentage of internet users are using Alexa toolbar, where Alexa Traffic Ranking algorithm solely base its computation and ranking. In addition to this, Alexa Toolbar works only with the Internet Explorer browser and on Windows operating systems.

Thus, Alexa Traffic Rank has a considerable percentage of error and doesn’t really reflect the exact and actual traffic of a website. But since the traffic was base on a random sample and assuming that the sampling is close to uniform, it could still be a good bases for giving idea of the amount of traffic and traffic ranking, just always remember that it has some percentage of error.

Google Pagerank and Alexa Traffic Rank though both attempted to rank the websites. On the other hand, they are entirely different in their objective, (Google rank web pages according to its popularity and importance based on inbound links while Alexa rank the websites according to its traffic, which is randomly sampled). That is why it is more often that they show a different and contradicting statistics, specially, for a relatively small and new websites.

Source: Marvist.com

Role of Internet marketing in automotive industry
When it comes to the automotive industry, Internet marketing plays a huge roll.

• 24/7 services: Internet marketing brings 24/7 services to your business. As soon as you implement Internet marketing, your services are on air 24 hours a day, 7 days a week. Your services are made available to everyone through various Internet marketing methods like SEO, PPC, and Local search marketing etc.
• Cost effective and flexible: Marketing for any automotive company through traditional media is expensive and the length of time your ad is visible to your consumer is limited. It is different when it comes to Internet marketing. Internet Marketing is cost effective and stays visible for longer periods of time and also appeals to a wider audience. This helps your automobile business reach both your existing and potential customers more effectively.
• Improve credibility: Your website is an online representation of your business and it is your mouthpiece. All information about the company, and its products, are available on the website. Internet marketing provides your customers a place to read information about your business & services
• High returns on investments: Costs of Internet marketing for your business are significantly lower when compared to the costs traditional offline marketing methods; such as TV, radio, and print. Internet marketing can represent your automobile business in a better way too. You can laser-target your audience very specifically based on multiple categories such as zip code & city. This means, ROI for Internet marketing is far better when compared to offline marketing, which works on mass marketing basis.
• Two way communicative marketing: Anyone who searches for an automobile online should find your website in no time through online marketing. Search Engines provide an insight on how your potential customers are searching for services and their response to the various marketing methods you apply. There is two-way communication between you and your customers through Internet marketing unlike traditional marketing.
• Add value and satisfaction: Internet marketing adds value to your automobile business with its tailor made solutions that are suitable for you. There is great satisfaction knowing the result of each penny you spend on Internet marketing.

Your automobile business can achieve measurable and immediate results by implementing Internet marketing. Internet marketing can help make your website easy-to-find, user-friendly, and convert leads.

Source: Search Optics

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In 2009, the top ten nations, the United States, Germany, China, the United Kingdom, the Netherlands, Canada, France, Australia, Italy, and Japan, accounted for nearly 70 percent of total domain names inspite of the fact that these nations consisted of just 30 percent of the global population. But, more correct criterion of the concentration of a country’s dot-com activity is to evaluate the total number of domain names in a nation compared to its overall number of firms. When analyzing the ratio of domain names to overall enterprises, the United States currently ranks third after Austria and Switzerland.

Even though the concentration of domain names are present within many countries, the dot-com economy is emerging more global. 70 percent of domain names are present in the top ten countries, 42 million are present elsewhere, higher than double the number in 2005. Moreover, most of the U.S.-based dot-com firms have effective customer bases abroad. For instance, Google, Amazon, Symantec, and Yahoo! earn 48, 45, 47, and 42 percent, respectively, of their revenues from out of United States, for a sum of $20 billion in 2007. Indeed, for many U.S. dot-coms, more number of their users are non-Americans. Eighty-nine percent of Google’s page views are obtained from outside the United States and Microsoft and Yahoo respectively and obtain 75 and 67 percent of their hits from abroad.

Scrolling billboards are inexpensive when compared to other methods of billboard advertising, and hundreds or even thousands of people can see your business every day. Choosing to advertise your business on billboards is a good decision, and one that could potentially be more lucrative than all other advertising methods combined. Just stop for a second and think of all the billboards that you come into contact with on a daily business. Chances are that you have read many of them if nothing else, out of sheer curiosity to see what they say. Now just imagine that there are hundreds or thousands of people each day, who will read your advertisement when you place it on a scrolling billboard. There are thousands of advertisements on scrolling and/or illuminated billboards that are viewed by consumers every day. Your advertisement could be one of the ads that are being viewed by thousands of people each day.

Ad vans are another great way to get your business some attention. These vans have scrolling and/or illuminated billboard advertisements on them, and when they pass you on the street, you are sure to take notice of what they say. Rolling advertisements may possibly be the new wave of future advertising techniques. They are already highly popular, and are a very effective way of getting the word out about your business.

If it is true that you must advertise, and experts all agree that it is, then choosing your method of advertising is important. You want to ensure that you receive the highest exposure possible for your business. By choosing a rolling advertisement, whether it be on a scrolling billboard or an Ad van, or both, you can assure yourself that hundreds to thousands of people every day will be exposed to your advertisement, giving your business the attention that it needs to become highly popular and successful.

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Plan for the best-case scenario: If a big response has the potential to overwhelm your staff, hire temporary workers or recruit friends and family to help out. “It’s always better to be over-prepared and hire too many people in the short term than to
miss out on sound business leads,” claims Fogel.

Educate the entire team: Anyone at your company who answers the phone or responds to customer email needs to know about the promotion. Share your objectives and how to handle anticipated questions. Everyone should be prepared to pinch-hit if salespeople are overwhelmed.

Tell the truth: Follow the old maxim of under-promising and over-delivering by giving accurate information about product availability and wait times. Record follow-up requests in a database. Try to be as speedy as possible, but never make an
appointment you can’t keep.

The Po!nt: “It’s a balancing act to have the accurate number of staff and resources to handle increased sales while ensuring that customers have a positive brand experience at every touch point,” writes Fogel

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Why blogging is necessary for business?

Direct marketing is an unsolicited contact of business, which makes existing or potential customers in order to generate sales or raise awareness. For many businesses, it is a far most cost-effective form of marketing. From direct mail and leaflet drops to telemarketing and email marketing, it allows you to target customers with greater accuracy than any other method.

By careful preparation of direct-marketing campaigns is essential if you are to make the most of your investment, get the response rates you want and ensure you do not contact individuals who have decided they do not want to receive direct marketing mailings.

This guide sets out the different types of direct marketing and outlines the advantages and disadvantages of each. It gives details of current legislation and industry best practice, and tells you where to get more help and information on both.

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The following are some of the reasons for why blogging is necessary for business –

Friendly approach
Blogs are proved as a good medium to communicate with netizens. Using blogs, businesses can inform about their products and services, announce their innovations, achievements, and upcoming events, etc. When businesses use blogs for these purposes, it appears as a sociable message, rather than a company brochure.

Internal blogging
Blogs created to share information within the employees of the organization are called internal blogs. Internal blogs help management to be in good contact with the employees. Thus, internal blogs help to create a healthy relation between management and employees.

Influence the visitors
Blogs are visited by millions of readers every day. Thus, blogging has a great potential to help the organizations in educating their customers, employees, or investors and drive them towards some positive environment. Many companies are successfully running such blogs, like Google, General Motors, etc. This in turn helps to enhance their business opportunities.

Customer relationships
Blogs are an excellent medium for the businesses to communicate with their customers. Blogging can help businesses to reach their customers efficiently and get feedbacks, tips and reviews from them. This creates a genuine environment for a healthy relationship between the organization and customers.

Recruiting tool
Using blogs for recruiting has not gained substantial progress yet. But, there is a lot of scope for the blogs to help businesses in recruiting potential candidates. Blogs can also help businesses to engage with candidates who are passionate to work for them.

Many businesses have used blogs successfully in maintaining good communication with the customers and other stake holders. Blogs helped them to build a healthy relationship between management and employees. Corporate blogging is rapidly gaining popularity and the days are not so far for it to become essential as a website for a professional company.

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