As a small business owner, you must have tried offline marketing methods like TV, radio, print, billboards, coupons/flyers, direct mail, etc., to build your brand image, so that it will help you in selling your products/services. But, today these methods are not effective. Because online marketing is growing rapidly and customers are using the Internet… Read More »
What is pay per click (PPC)?
PPC is one of the online advertising used to drive traffic to a website where the advertiser has to pay to the publisher when the web-user clicks on the ad.
The Website plays a critical role in your business’s success. Irrespective of size or type of business, every company need to maintain their website regularly at-least once in a month. This helps you, to update new information about your products or services, to attract and retain the visitors, to maintain search engine ranking and also to protect the site from cyber attacks. Here you will see the checklist of maintaining your website:
The main objective of every website is to rank top on the search engines. This is possible when the people search for your website with the related keywords. Basically you should know the factors, which influences the search engine ranking, so that you can focus your efforts on them. There are two main factors that… Read More »
PageRank (PR for short) is the method by which Google evaluates the importance of any given site. Pagerank is Google’s way of deciding a page’s importance. Google assigns a numeric weighting from 0-10 for each webpage on a logarithmic scale (like Richter scale), meaning that the gaps between the integers increase logarithmically the closer you… Read More »