Just like all other industries, even the sector of advertising was badly hit by the Covid- 19 pandemic. With the lessening of pandemic severity, economic activities have now picked up. The process of recovery has started for the advertising sector, as well. But owing to circumstances attributable to Covid- 19, things have now changed in… Read More »
For every business of today, the foremost concern is – how to reach the target consumer. And if that is your question too, you are to go back to the basics; as soon as you think carefully, you will know that the one thing that has become an integral part of modern life is the… Read More »
A rectangular display with graphics stretching across the top/ bottom/ side bars of a website is called banner advertisement.
What is pay per click (PPC)?
PPC is one of the online advertising used to drive traffic to a website where the advertiser has to pay to the publisher when the web-user clicks on the ad.
SMS advertising is gaining more popularity than the other advertising media. SMS advertising is working as a more powerful advertising tool to reach the target customer. It provides widest choices for the businesses to advertise their products and discount offers to the customers. SMS advertising tool is more helpful to offer short term discount offers… Read More »