For every business of today, the foremost concern is – how to reach the target consumer. And if that is your question too, you are to go back to the basics; as soon as you think carefully, you will know that the one thing that has become an integral part of modern life is the… Read More »
A rectangular display with graphics stretching across the top/ bottom/ side bars of a website is called banner advertisement. The banners which go across the to and bottom are called leader boards while the one at the side bars is called a sky scraper. banner ads are more of image based than of text and… Read More »
What is pay per click (PPC)?
PPC is one of the online advertising used to drive traffic to a website where the advertiser has to pay to the publisher when the web-user clicks on the ad.
SMS advertising is gaining more popularity than the other advertising media. SMS advertising is working as a more powerful advertising tool to reach the target customer. It provides widest choices for the businesses to advertise their products and discount offers to the customers. SMS advertising tool is more helpful to offer short term discount offers… Read More »
Advertisement has a great role in the success of a business. It is necessary for any business to attract customers through right advertising. Different modes of advertising are being practiced by business organizations these days. Billboard and online advertising are some of them which are in practice most commonly. An effective mode of advertising is… Read More »