Banner advertising is a relatively older form of web advertising than other forms of online advertising. It has been in use since long on the web, even when the traditional form of advertising was more prominent.
As you know, Internet is the wonderful tool used for promoting various businesses. However, the digital landscaping is also very challenging. Certain guiding principles were set by the Interactive Advertising Bureau (IAB), the Association of National Advertisers (ANA) and the American Association of Advertising Agencies (4A’s) which were the foundation for the initiative, Making Measurement… Read More »