Just like all other industries, even the sector of advertising was badly hit by the Covid- 19 pandemic. With the lessening of pandemic severity, economic activities have now picked up. The process of recovery has started for the advertising sector, as well. But owing to circumstances attributable to Covid- 19, things have now changed in… Read More »
Banner advertising is a relatively older form of web advertising than other forms of online advertising. It has been in use since long on the web, even when the traditional form of advertising was more prominent.
As you know, Internet is the wonderful tool used for promoting various businesses. However, the digital landscaping is also very challenging. Certain guiding principles were set by the Interactive Advertising Bureau (IAB), the Association of National Advertisers (ANA) and the American Association of Advertising Agencies (4A’s) which were the foundation for the initiative, Making Measurement… Read More »