Choosing Between Billboard and Online Advertising

By | March 11, 2011

Advertisement has a great role in the success of a business. It is necessary for any business to attract customers through right advertising. Different ad servermodes of advertising are being practiced by business organizations these days. Billboard and online advertising are some of them which are in practice most commonly. An effective mode of advertising is to be selected by a business owner in order to increase sales and profits.

What is Billboard Advertising?
It is a large advertising method for promoting different areas of products, people and companies. It includes outdoor advertising structure called a billboard placed in high traffic areas. Businesses and their products can thus be promoted to both pedestrians and vehicular traffic. Many types of billboards like mechanical billboards, digital billboards, and mobile billboards are used throughout the world.

Three separate advertisements can be showed in rotation by using a mechanical system in mechanical billboards. Some businesses use digital billboard which is the advanced form of billboard advertisement. It uses LED and other techniques are for promoting messages. Special computer programs and software are used in digital billboard advertisement. In order to reach people across the long lanes and homes, mobile billboards are used. Ad vans and trucks showing advertisements move in local areas attracting lot of customers. These trucks can use printed billboards or electronically produced digital images.

What is Online Advertising?
Online advertising is increasing its popularity these days. Advertising done through Internet is termed as online advertising. Social networking advertising, online classified advertising, advertising networks, and search engine results are some of the modes of online advertising.

Images and banner advertisements can be kept on web pages. You can use social networking sites like Twitter, Facebook, LinkedIn, for promoting business products and services. Online classified advertising includes websites that provides ad platforms for niche markets of sellers and buyers.

What to Choose? Billboard or Online Advertising
Choosing an appropriate mode of advertising is very much necessary for businesses. You need to ensure that you receive the highest exposure possiblead serving for your business. Most often, online advertising is chosen by different business organizations for promoting their products to a wide range of audience. It can target customers from wide geographic regions. Billboard advertisement includes lot of costs for creating billboards whether it may be digital boards or mechanical ones. But, online advertising is cost-effective and hence can be affordable by small business owners. Also, it takes very less time to create online ads when compared to billboards.

You can select an online means for advertising as there are no time limitations for it. Your online ad can be viewed throughout the day.

ad servingOnline ads are more effective as the customers can act immediately to the advertisement. Feedback on online advertisements can be analyzed by specific software programs. So you can know how many people are looking at your ads daily. A direct response can be possible through online advertising. This is also beneficial to both sellers and consumers.

Based on the priority of advertisement and the amount you can afford, choose online or billboard advertisements. However, it should be made sure that it helps in increasing your customers and clients.